Guide
How to collect testimonials without an awkward email thread
Most people are willing to say something kind and then never send the paragraph you asked for. A short, dedicated form fixes more of that than a better email template.
Ask while the work is still fresh
The best time to ask is right after a clear win: a project delivered, a first month of results, a typo-free launch. A long, delayed “when you have a moment” message competes with everything else in their inbox. A single link, sent while the work is still on their mind, is easier to finish.
Keep the form short
Written testimonials do not need a video setup. Name, optional role, and a prompt such as “What changed after we started working together?” is enough. A photo and a star rating can be optional. If the form feels like an application, people bounce.
Do not publish everything automatically
A public form will eventually receive something you do not want on the homepage: an off-topic note, a private detail, or a draft that was not meant to be public. Approve what you keep. Reject the rest. That is also how you stay inside a free plan’s published-testimonial limit until you are ready to upgrade.
Put the quotes where buying happens
A wall or carousel belongs near the decision: a services page, a checkout, a contact form. Gladwords gives you a script tag you can paste into Webflow, Squarespace, WordPress, Carrd, or most other site builders. You moderate once; the embed stays current.
Get permission in the form
Ask people to confirm you may show the quote, and any photo, on a public website. Do not assume an informal compliment in email is a publishable testimonial.